Fred Sirieix Skydives Into Festive Door-to-Door Drama for People’s Postcode Lottery Christmas Campaign

People’s Postcode Lottery launched its largest-ever multi-channel festive campaign, featuring a celebrity cast spreading holiday cheer on snow-covered streets. The in-house campaign, directed by Vince Peone through The Gate, stars Davina McCall, Emma Willis, and Mike Wedderburn announcing the lottery's biggest prize pot to date—£38.2 million.

Dramatic Skydiving Entrance and Call to Action

Fred Sirieix makes a striking appearance by skydiving from the charity lottery’s iconic red blimp, asking viewers:

“Could your door be the winning one?”

He also reminds the audience to register before midnight on Sunday, 30 November.

Broadcast and Audio Integration

The campaign intensifies in the final weekend leading to the sign-up deadline. It includes hijacking broadcaster continuity segments with voiceovers around popular ITV and Channel 4 shows such as Gogglebox and I’m A Celebrity.

Expanding Reach with Podcasts

To reach wider audiences beyond TV, People’s Postcode Lottery partnered with Goalhanger Podcasts, featuring the campaign on the popular The Rest Is series.

Author’s summary: The People’s Postcode Lottery Christmas campaign uses high-energy celebrity involvement, dramatic stunts, and multi-platform media to drive sign-ups for a record-breaking prize pot.

Would you like the tone to be more formal or conversational?

Little Black Book | LBBOnline — 2025-11-03