Former Tabloid Editor’s 'Life-Affirming' Role Delivering Good News
Alan Muir, a former Scottish Sun editor, now works for People’s Postcode Lottery, sharing positive stories about lottery winners. Unlike typical journalism that often involves delivering bad news, Muir and his team bring joyful news to winners, an experience he describes as “life-affirming” after 40 years in journalism.
Career Shift from Tabloid to Lottery Storytelling
Muir spent three decades at the Scottish Sun, rising from reporter to editor. He currently leads People’s Postcode Lottery’s winners' stories team, personally visiting winners to share their news, which can include prizes worth millions.
Teamwork and Storytelling Approach
Muir works closely with communications officer Pamela Stirling and news reporter Craig Stewart. The team functions “exactly like a newsroom,” conducting interviews and producing stories for local and national media, pending winners’ consent.
“It’s turning the clock back 40-odd years for me to being a junior reporter knocking a door – there’s no difference at all,” Muir said.
He adds, “It’s what I always loved to do… every single week is different.”
Challenges and Dedication
With new winners announced daily, tight deadlines require rapid story production. The role also demands extensive travel, with Muir’s team covering 120,000 miles across Great Britain last year to reach winners at their homes.
Author’s Summary: Alan Muir’s transition from tabloid editor to lottery storyteller highlights his passion for journalism, now dedicated to delivering uplifting news and personal winner stories across Britain.