Jay Som teams up with Hayley Williams for Past Lives video ahead of Pitchfork London whynow

Jay Som Partners with Hayley Williams for "Past Lives" Video

Jay Som has released the video for "Past Lives," a collaboration with Paramore’s Hayley Williams, ahead of her performance at Pitchfork Festival London on Saturday, November 8th. The song, from her first album in over six years, Belong, has quickly become a fan favorite, known for its slow-burning indie charm.

About the "Past Lives" Video

The new animated video, directed by Daniel Topete, vividly captures the song’s theme of spiraling reflection through bright and engaging visuals.

Jay Som’s Return with Belong

Released earlier this year on Lucky Number, Belong marks Jay Som’s confident return after a long hiatus from solo work. Since her 2019 album Anak Ko, Jay Som (Cynthia Duterte) has built an impressive indie music résumé, producing and engineering for artists like boygenius, Lucy Dacus, Troye Sivan, and Beabadoobee.

Critical Acclaim

"A reminder of why she’s one of the most quietly brilliant artists around." – The Observer
"Assured, emotionally rich and full of depth." – DIY
"The perfect soundtrack to getting introspective as the dark nights draw in." – The Guardian, about "Past Lives"

Artist’s Perspective

Duterte describes Belong as an exploration of “trying to find where I fit after stepping away for a while.” Its 11 tracks reflect this journey of self-discovery and identity.

Summary: Jay Som’s Belong and its standout single "Past Lives," featuring Hayley Williams, herald a powerful indie comeback filled with emotional depth and introspection.

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whynow whynow — 2025-11-04

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