Grimes Ushers in a New Era of Internet Infestation
Claire Boucher has always embodied the essence of the internet, for better or worse. Have you ever mistaken a shadow in your kitchen for a cockroach? Your hand catches the light, casting a shadow in an overlooked corner, triggering a primal sense of something invasive and alive creeping into your space. Despite a closer look revealing nothing wrong, the uneasy feeling persists.
Grimes’ music video for “Artificial Angels” perfectly captures the unsettling vibe of internet-assisted life in 2025. It evokes a similar mix of confusion and unease to watching a generative AI demo reel. The clip features the Canadian electropop artist dancing with a shifting cast of Grok’s virtual AI companions. Images like cavemen smoking cigarettes branded with the OpenAI logo add to the surreal atmosphere.
The video’s chaotic overlays of cartoon imagery mimic the overwhelming sensation caused by videos made by obsessive creators fixated on information overload. The song opens and closes with a deliberately primitive AI-generated voice declaring,
This is how it feels to be hunted by something smarter than you.
“Artificial Angels” offers a striking, momentary shock that fades quickly, like spotting a dead animal on a morning walk — startling but easily forgotten before the day ends.
Author’s summary: Grimes’ “Artificial Angels” video captures the disquieting, surreal experience of living in a world saturated with AI and information overload, blending eerie visuals with unsettling soundscapes.