Now the loony right turns its fire on... the poppy appeal

Now the loony right turns its fire on the poppy appeal

Former Tory minister Esther McVey and actor Laurence Fox have joined criticism of the Royal British Legion, claiming the organisation has become overly politically correct. The Legion, which runs the annual poppy appeal to support veterans, has found itself at the centre of this new culture clash.

Criticism of the Royal British Legion

Esther McVey expressed her frustration online, saying she was shocked to learn that the Legion employs a Head of Diversity and Inclusion with a salary of around £65,000.

"Bought my poppy as I do every year… however, horrified to discover The Royal British Legion (RBL) has a Head of Diversity & Inclusion at a wage of about £65k – that’s a lot of poppies to sell just for that non-job wage! All the money should be going to veterans not on politically correct non-jobs."

Laurence Fox posted similar criticism, encouraging others not to buy poppies over the same issue.

"Haven’t bought a poppy yet this year… Can’t bring myself to contribute to the head of diversity, equity and inclusions salary. I refuse to support it."

The Legion’s response

The Royal British Legion defended the position, arguing that diversity and inclusion work is essential to ensure all veterans—especially those from minority ethnic, LGBTQ+, and disabled communities—feel represented and supported. The organisation emphasised that some individuals might otherwise avoid seeking help, assuming the RBL does not serve them.

Critics, however, dismiss this reasoning, maintaining their belief that such roles represent wasteful spending rather than practical support for veterans.

Author’s Summary

The backlash from McVey and Fox against the Royal British Legion exposes another round of culture war politics, questioning inclusivity efforts within even the nation’s most respected charities.

The New European — 2025-11-04