New X50 a Hit with Malaysians and Proton Shares Why
The all-new, second-generation Proton X50 has claimed the top spot in the compact SUV segment, with over 5,000 units delivered in Malaysia within 38 days of its launch.
Following this achievement, Proton conducted a survey to understand the factors behind the success and the demographic of buyers. The survey revealed that most buyers are younger individuals, including professionals, entrepreneurs, and executives in their 20s to mid-30s.
- More than half of the buyers purchased the X50 as a replacement car.
- One in three buyers transitioned from popular models such as the Perodua Myvi, Bezza, and Proton Saga.
Proton's success with the X50 can be attributed to its appeal to a younger demographic.
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Author's summary: Proton X50 tops compact SUV segment in Malaysia.