Rhode by Hailey Bieber Arrives at Sephora
Launched in 2022 by model and influencer Hailey Bieber, Rhode has quickly become one of the most prominent celebrity beauty brands today. Known for its minimalist skincare philosophy, the brand reflects Hailey’s personal approach to caring for sensitive skin.
Rhode was created with the goal of simplifying skincare routines using the concept of “one of everything really good.” Its formulas were inspired by Hailey’s own experiences with perioral dermatitis, a condition she has spoken about openly online.
Until now, Rhode products were available only through the official website or limited pop-up stores. Starting November 10, UK fans can finally shop the collection in person at Sephora.
Social Media Reaction
The announcement sparked excitement across Instagram, with thousands of fans leaving enthusiastic comments celebrating the news of Rhode’s availability in Sephora.
“Thousands rushed to the comments to express their joy.”
About the Brand
- Founded: 2022
- Founder: Hailey Bieber
- Focus: Simplified skincare routine emphasizing quality essentials
- Availability: Official website, pop-ups, and now Sephora UK
Summary: Rhode, Hailey Bieber’s minimalist skincare brand launched in 2022, is expanding into Sephora UK, letting fans explore its cult-favorite products in stores for the first time.
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