Iggy Azalea Joins Token Launchpad for Celebrities on Solana as Creative Director - Decrypt

Iggy Azalea Joins Thrust as Creative Director for Celebrity Token Launchpad on Solana

Australian rapper Iggy Azalea has been appointed creative director and strategic partner at Thrust, a new Solana-based token platform. The company aims to reshape how celebrity-affiliated tokens are created and perceived by emphasizing community participation rather than speculation.

“As Thrust's creative director, Iggy Azalea aims to prevent celebrities from profiting on Solana-based tokens at the expense of their fans.”

Azalea, who previously launched her own meme coin, will help guide how artists and public figures enter the crypto market more responsibly. A press release shared with Decrypt highlighted that Thrust seeks to avoid “pump-and-dump” schemes common in celebrity token launches. The platform introduces what it calls “culture coins,” designed to foster genuine fan engagement.

Many celebrity-promoted tokens rise quickly in value only to crash soon after. Thrust’s creators attribute this issue to insider allocations and complex bonding-curve mechanics found in token launchpads like Pump.fun, which often confuse retail investors.

“She’s also an equity holder in the company,” Azalea told Decrypt.

About Thrust

Thrust aims to build a fairer model for crypto token launches by aligning incentives between fans, creators, and investors. The platform was officially introduced on Wednesday, marking Azalea’s deepening involvement in the digital asset sector.

Author Summary

Iggy Azalea joins Thrust to lead a movement for ethical and sustainable celebrity tokens that prioritize community trust and real participation over speculation.

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Decrypt Decrypt — 2025-11-05

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