Reddit and mobile app ad growth

Reddit and Mobile App Ad Growth

Reddit, a social news and discussion website, has seen significant growth in its mobile app ad revenue.

In 2022, Reddit's mobile app ad revenue grew by 50% year-over-year, surpassing $1 billion in revenue.

"We're seeing a lot of interest in mobile app ads, particularly from brands that want to reach users in a more intimate way," said a Reddit spokesperson.

The growth in mobile app ad revenue can be attributed to the increasing number of users accessing Reddit through its mobile app, as well as the platform's efforts to improve its ad offerings and targeting capabilities.

Reddit's mobile app has become a key channel for advertisers looking to reach users on the platform, with many brands opting for in-app ads that offer a more immersive and engaging experience for users.

Key Statistics:

50% year-over-year growth in mobile app ad revenue
$1 billion in mobile app ad revenue in 2022
Increasing interest in mobile app ads from brands

As the mobile app continues to grow in popularity, it is likely that we will see even more growth in mobile app ad revenue in the future.

Author's Note:

Reddit's mobile app ad growth is a significant development in the world of social media advertising, and it will be interesting to see how the platform continues to evolve and improve its ad offerings in the future.

eMarketer — 2025-11-22