Waitrose Expands No.1 Range
Waitrose has announced a significant expansion of its premium No.1 range, building on the relaunch of the own brand in September 2024.
The range is being expanded by over 10%, with 80 new products designed to "inspire and delight customers" by tapping into the latest food trends.
Our No.1 range is the ultimate brand for food lovers, and we are so excited to keep customers' appetites for new products met with even more truly innovative food & drink, launching as part of our autumn refresh.
According to Maddy Wilson, Director of Own Brand at Waitrose, Waitrose No.1 offers the very best in quality and taste, and it is the go-to for those who appreciate excellence in every meal.
- Red Choice Vine Tomatoes
- Scottish Prime Salmon Fillet
- Speciality British Strawberries
Since the brand's overhaul, sales of the No.1 range have jumped 26% during the last year.
Author's summary: Waitrose expands No.1 range with 80 new products.