Marketing Insights from the BMF Forum
Ben Shelley, Marketing Manager at BMN, attended the latest BMF Marketing Forum, where marketers from across the industry shared their experiences.
The forum featured speakers from Lawsons, Siniat, Velstar, and Talasey, focusing on AI-based search, campaign activation, and brand recognition.
Matt Watson from Lawsons discussed the Trowel Man campaign, which aimed to challenge traditional thinking and re-invent the company's approach.
- AI-based search
- Bringing campaigns to life
- Brand recognition
The Trowel Man campaign started as a pop art image and evolved into a company-wide campaign, attempting to break the long-established mould.
Author's summary: Marketing insights from BMF Forum discussed AI and brand recognition.