Farewell to Kombucha Town
Kombucha Town, a brand that attempted to compete with Coca-Cola and Pepsi, has declared bankruptcy after accumulating millions in losses.
The company's goal was to become the third giant in the beverage industry with its ancient, fermented drink, kombucha.
As the founder once said,
it wasn’t an artificially carbonated drink with aspartame, but rather a unique offering that did quite well initially.
- Debt: US$2.6 million
- Bankruptcy filed under Chapter 11 of the Bankruptcy Code
The adventure has come to a bitter end, demonstrating the challenges of entering a market dominated by large companies.
Author's summary: Kombucha Town's bankruptcy marks the end of its ambitious bid to rival Coca-Cola and Pepsi.