More than Half of Gen Z Canadians Feel Pressured to ‘Fake’ Financial Stability: TD Survey

Gen Z Canadians Feel Pressured to 'Fake' Financial Stability

A TD survey reveals that more than half of Gen Z (53%) respondents feel compelled to maintain a successful image on social media, despite struggling with rising costs and low income.

Nearly two in three (65%) believe they're falling behind their peers financially, leading to anxiety and conflict about their financial situation.

Gen Z is under constant pressure to appear financially secure as soon as they begin their careers, while many are struggling behind the scenes with stress, debt and uncertainty

— said Kristy Irwin, Product Group Owner, Youth & Student.

Author's summary: Gen Z Canadians struggle with financial insecurity.

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Cantech Letter Cantech Letter — 2025-10-14