DIRECTV Partners with Glance on AI-Powered Ad Features
DIRECTV is partnering with Glance, an artificial intelligence company, to launch a new feature on certain set-top boxes.
This feature will deliver more personalized advertisements and marketing experiences to customers.
- The partnership will make Glance AI available to DIRECTV streaming customers using Gemini devices starting in early 2026.
- The integration introduces interactive, AI-enhanced screensavers to display content, shopping, and discovery tools directly on the television.
Glance AI uses on-device artificial intelligence to deliver interactive screens across categories including lifestyle, travel, health, automotive, and local trends, developed in collaboration with Google.
Author's summary: DIRECTV partners with Glance for AI-powered ads.