Australia’s 10 Most Unforgettable Ads
Telstra's 'Wherever We Go' tops Cubery Hot List Q3 2025.
In a media landscape where standing out has never been tougher, The Cubery Hot List serves as the barometer for marketers and agencies—ranking Australia’s 10 most memorable ads, as recalled by everyday consumers.
Every month, Cubery asks thousands of Australians a simple question: “Can you recall an ad?” This longitudinal study maps the intersection of emotion, attention, and media muscle—revealing what’s really cutting through, getting noticed, and striking a chord with the general public.
And the latest quarterly results see a familiar name top the list as the most memorable ad in Australia right now.
This quarter’s Top 10 saw Telstra’s whistling earworm “Wherever We Go” (Bear Meets Eagle On Fire with +61) maintain its position as the nation’s most unforgettable ad, but only just.
“Can you recall an ad?”
Author summary: Telstra tops Cubery list.