New Players in the Running Shoe Market
Designing a good running shoe is a lot harder than designing a good-looking running shoe.
Newish activewear brands, such as Alo, Tracksmith, and even Zara, are now making running shoes, competing with legacy companies like Nike, Brooks, Adidas, Asics, and New Balance.
These newcomers are challenging the traditional performance giants that have spent decades perfecting their footwear.
Designing a good running shoe is a lot harder than designing a good-looking running shoe.
Authors summary: New brands enter the running shoe market.