DirecTV's New AI Screensaver Ad
DirecTV is partnering with Glance to introduce a new "AI-commerce experience" screensaver mode, raising concerns about AI-powered advertisements.
The US-based television provider is collaborating with AI company Glance to deliver dynamically adjustable "AI-powered content and commerce screensavers" to TVs during idle times.
These screensavers, powered by Google Gemini, will feature interactive on-screen AI avatars of users, allowing them to purchase and change clothing, furniture, and more.
DirecTV's new AI screensaver ad is an all-new style of advertisement delivery that injects AI-generated technology into video feeds.
- Partnership between DirecTV and Glance
- AI-powered content and commerce screensavers
- Interactive on-screen AI avatars
- Purchasable sets of clothing, furniture, and more
Author's summary: DirecTV introduces AI-powered screensaver ads with Glance.