Zalando Appoints New Vice President of Beauty
Zalando has appointed Thomas Schwulera, formerly at L'Oréal, as its new Vice President of Beauty to accelerate growth in this segment.
The German e-commerce company saw double-digit growth in beauty sales last year and is now reinforcing that trend, with Spanish and Portuguese customers gaining access to care products, makeup, and fragrances.
Zalando has a unique position in the beauty market
Notably, 70% of customers who buy beauty products also add fashion items to their shopping cart, making beauty a gateway for Zalando. Schwulera aims to make Zalando "Europe's most inspiring beauty destination."
Author's summary: Zalando appoints L'Oréal executive to lead beauty division.