Aldi Price Match Scheme Secrets
Aldi is the supermarket to beat on price, regularly winning Which?'s cheapest supermarket title. To compete, Sainsbury's, Tesco, and Morrisons have developed Aldi price-matching schemes.
These schemes may not be as straightforward as they seem. For example, some products have multiple matches, while others may have different amounts of the same ingredient.
- Sainsbury's has a price match scheme
- Tesco has a price match scheme
- Morrisons has a price match scheme
Aldi regularly wins Which?'s cheapest supermarket title, coming top every month except one in the past two years.
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Author's summary: Supermarkets compete with Aldi's prices.