Mesh Brands, formed in 2025, is a parent company of several concepts, mostly in the treat category, including multiple frozen yogurt establishments.
Its leadership, including Steve Hubbard, president of Mesh Brands' Yogurtini, and Kristen Greve, vice president of franchising, aim to revive legacy concepts.
Mesh Brands was created to support its 11 companies, with 147 locations across its concepts, owned by 115 franchisees.
Author's summary: Mesh Brands revives legacy concepts in the treat category.