JCDecaux Ireland has launched a significant expansion of its digital billboard network, starting with Dublin's first-ever Digital 96 sheet on Annesley Bridge in Dublin 3.
The new Digi96 large format screen went live on October 20th, with four additional Digi48s to be rolled out in high-traffic locations in Dublin and Belfast.
The network will capture the attention of mobile audiences across Dublin City, Belfast, and Derry, offering advertisers the chance to showcase their campaigns on large digital canvases with picture-perfect quality.
This expansion brings the total number of JCDecaux's digital screens to nine Digi48s and one Digi96.
Author's summary: JCDecaux expands digital billboard network.