Bad Bunny will perform at the 60th annual Super Bowl halftime show, a decision that highlights his ethnic identity as a representation of America.
The NFL, alongside Roc Nation and Apple Music, made the announcement during Hispanic Heritage Month, noting the significance of Bad Bunny's performance as only the fifth Super Bowl halftime show to be headlined by someone from the Hispanic or Latin-American community.
Bad Bunny has previously appeared on an NFL stage, making a guest appearance in 2020 during Shakira's co-headlined show with Jennifer Lopez, which also featured J Balvin and Lopez's daughter in a celebration of Latin culture and pride.
The upcoming performance on Feb. 8 will be a milestone for the Puerto Rican musician.
Author's summary: Bad Bunny headlines 2026 Super Bowl.