A Big Auto Insurance Brand Conquers Spot Cable
According to Media Monitors, for the week ending October 19, Liberty Mutual Insurance dominated the Cable report with 72,839 spots.
- Liberty Mutual Insurance has aggressively taken on competitors like Allstate, GEICO, and State Farm in traditional media advertising.
- QSRs, such as candy brand Butterfinger, remain big users of spot cable, especially with pre-Halloween advertising efforts.
In comparison, the Spot Ten TV report shows accident attorney specialist Morgan & Morgan ruling, with pharma brand Tremfya taking the No. 2 spot, and Liberty Mutual Insurance ranking No.
Liberty Mutual Insurance has become one of the biggest spenders in traditional media advertising.
Author's summary: Liberty Mutual Insurance leads in spot cable advertising.