The Matcha Phenomenon
Matcha, a Japanese green tea, has become a popular drink among various demographics, evolving from a niche favorite to a universally enjoyed beverage.
With its proliferation on the internet, matcha has gone beyond its original scope, becoming a
test of masculinityand a focus of women's health research, showcasing the influence of social media.
- Originally enjoyed by the younger generation and individuals of East Asian descent
- Now popular among various racial and age demographics
The matcha latte, with its sweet, creamy flavor, has become associated with a mostly female consumer base.
Author's summary: Matcha's popularity has led to unexpected associations.