Remembering Piyush Pandey, India’s Master Storyteller In Advertising
Pandey’s death leaves a void, not just in Indian advertising, but in the wider cultural imagination.
He was, in every sense, a craftsman of narratives, a teacher, a guide, and a friend.
Renowned adman Piyush Pandey, who transformed Indian advertising through emotionally resonant and culturally rooted campaigns, passed away on October 23, 2025, at the age of 70.
From his early life in Rajasthan to his four-decade career at Ogilvy & Mather, Pandey’s work — from Fevicol and Cadbury to Vodafone — reflected his belief that advertising was about human connection, not just selling.
He also inspired generations through mentorship and literary engagement.
Advertising was about human connection, not just selling.
Author summary: Piyush Pandey passes away at 70.
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