Dark Romance Is Taking Over Pop Culture—and Our Closets

Dark Romance Is Taking Over Pop Culture—and Our Closets

Dark Romance is becoming increasingly popular in pop culture, including fashion, with adaptations of gothic classics like 'Frankenstein' and 'Wuthering Heights' and the rise of lace, frills, and ruffles on the runway.

This trend is evident in various forms of media, including literature, music, and film. For example,

Stormy romantasy reads started trending on BookTok
, and the fashion industry has seen a resurgence of
witchy, whimsigoth looks
.

Celebrities like Lady Gaga and Jenna Ortega have also contributed to the trend, with Lady Gaga

returning to her edgy avant-garde roots
with her new album and tour, and Jenna Ortega
kicking off an epic gothic-glam red carpet run
for the second season of Wednesday.

Authors summary: Dark romance dominates culture.

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PureWow PureWow — 2025-10-24

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