Nike's Motorised Sneaker Project
Nike, under new leadership, is pushing the boundaries of footwear with radical innovation, including motorised shoes.
The sports giant, led by design chief Phil McCartney, is undergoing an "epic" reinvention to stay ahead in the competitive market.
- Motorised footwear system to aid casual athletes and mobility-impaired individuals.
- One of four new products showcasing Nike's cutting-edge sports technology.
Nike's mantra is no longer just "Just Do It," but to push the very nature of footwear itself.
Nike's urgency to innovate comes from years of relying on lifestyle retro releases rather than breakthrough performance technology.
Author's summary: Nike revolutionizes footwear with motorised sneakers.
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