Changan aims to open 60 UK showrooms by the end of this year, becoming the latest Chinese brand to enter the UK market.
Nic Thomas, Changan's British boss, outlined the brand's growth plans for Europe on the Car Dealer Podcast.
Thomas explained what makes Changan different from its Asian rivals and pledged to put dealers at the heart of UK operations.
Changan has signed franchise agreements with Lookers, Stoneacre, and Parks, with talks ongoing with larger chains.
Author's summary: Changan targets 60 UK showrooms by year-end.