Cha Jing Debuts Thailand's First Ready-to-Drink Chinese Tea
In Thailand's ready-to-drink (RTD) tea market, Japanese tea brands have dominated for a long time.
Cha Jing, Thailand's first ready-to-drink Chinese tea, was launched through a scent-driven film by CJ WORX.
The Osmanthus flower is known in Chinese as "the fragrance that travels ten thousand miles" (香飘万里).
The campaign focuses on the fragrance experience, drawing inspiration from luxury perfume films, and transforms the act of drinking tea into something sensorial, delicate, and poetic.
The film introduces Cha Jing through its hero ingredient, the Osmanthus flower, and lingers on stillness: the curl of steam, the fall of sunlight, and the invisible trail of scent drifting through the air.
Author's summary: Cha Jing launches Thailand's first ready-to-drink Chinese tea.