Contextual Ads Now in Big Brother's 10th Season
Paramount Australia has expanded its contextual advertising capabilities with the launch of "Own the Moment" and Contextual Ads in the Big Brother series. These features are powered by KERV.ai's scene-level intelligence alongside FreeWheel's video ad serving technology.
Advanced Targeting During Specific Moments
The new products complement the existing "Pause to Shop" feature, forming a comprehensive suite that allows advertisers to target viewers at precise moments within programming.
McCain’s Market Leadership
McCain, through agency PHD, became the first Australian brand to activate all three contextual advertising solutions in Big Brother for its frozen snacking line, Pickers By McCain.
"By combining advanced technology with the power of content, we deliver meaningful, measurable connections between brands and audiences," said Rod Prosser, Chief Sales Officer at Paramount Australia.
Prosser highlighted the unprecedented precision advertisers now have in leveraging premium content. He also noted, "We're proud to be setting the pace globally in contextual advertising on Connected TV."
"Contextual advertising powered by advanced technology isn't a future promise. Paramount is leading the way," stated Di Ho, National Digital Sales Director at Paramount Australia.
Ryan Ambrose, PHD Head of Partnerships Melbourne, commented, "McCain's Pickers brand is about fun, cheeky moments that bring people together, making Big Brother the perfect environment for connection."
Summary: Paramount Australia enhances targeted advertising on Big Brother through innovative, tech-driven solutions that enable brands like McCain to connect with audiences during key moments.
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