Paramount Australia Advances Contextual Advertising with Big Brother
Paramount Australia has enhanced its Contextual Advertising Suite by introducing Own the Moment and Contextual Ads in Big Brother. Using KERV.ai’s advanced scene-level intelligence along with FreeWheel’s video ad serving platform, this suite offers advertisers precise and relevant engagement with viewers as events occur.
The new features complement Pause to Shop, completing Paramount Australia's comprehensive advertising solution. Together, they transform the way brands connect with audiences by blending premium content with contextually relevant ads.
“Advertisers have always understood the power of premium content – now we’re giving them unprecedented precision in how they harness it,” said Rod Prosser, Chief Sales Officer, Paramount Australia. “By combining advanced technology with the power of content, we deliver meaningful, measurable connections between brands and audiences. We’re proud to be setting the pace globally in contextual advertising on Connected TV.”
Di Ho, National Digital Sales Director, Paramount Australia, stated: “Contextual advertising powered by advanced technology isn’t a future promise, it’s here, and Paramount is leading the way.”
Key Technologies and Impact
- KERV.ai’s scene-level intelligence enables context-aware ad targeting.
- FreeWheel’s video ad serving technology ensures seamless ad delivery.
- Advertisers can engage audiences dynamically during live content moments.
- Paramount sets a global standard in Connected TV contextual advertising.
The suite’s innovation allows brands to connect more deeply with audiences while maintaining the integrity of premium programming.
Author’s Summary
Paramount Australia is pioneering precise, technology-driven contextual advertising on Connected TV, enhancing viewer engagement and brand relevance through its advanced ad suite.