MotoGP: Who is Richard Coleman, the Future Team Manager of Tech3?
Richard Coleman, a relatively unknown figure to the broader MotoGP audience, will soon become the new team manager of the French Tech3 outfit. This marks a significant transition for the team and MotoGP itself after more than 30 years under Hervé Poncharal's leadership.
New Leadership for Tech3 in 2026
Starting in 2026, Tech3 will enter a fresh phase with Richard Coleman at the helm. Although unfamiliar to many fans, Coleman brings a strong background that combines engineering and business strategy, introducing a fresh four-wheel racing perspective to the two-wheel world.
Richard Coleman's Motorsport Journey
- Born in 1987 in Britain.
- Started his career as an apprentice engineer with the Mitsubishi team in the World Rally Championship (WRC).
- Later joined Chevrolet competing in the World Touring Car Championship (WTCC).
- Gained deep technical and competitive insight from hands-on roles, not just managerial theory.
Entrepreneurship and Management Experience
Coleman founded Bamboo Engineering, which earned recognition in WTCC. He also worked with various teams in Formula 3, Endurance racing, and GT Asia. In 2014, he launched Mayfield Sports Management (MSM) based in Silverstone, specializing in sports management, marketing, and sponsorship.
Under his leadership, MSM secured over $150 million in sponsorship deals across motorsports, football, and cycling.
Richard Coleman's diverse expertise suggests notable changes for Tech3 and the MotoGP paddock ahead.
Author’s summary: Richard Coleman's blend of engineering skill and sports business savvy promises a transformative era for Tech3 and MotoGP starting in 2026.