British actress Aimee Lou Wood has publicly criticized her fellow The White Lotus star Sydney Sweeney for defending her role in a controversial American Eagle campaign accused of racist undertones.
The campaign, which ran under the slogan "Sydney Sweeney Has Great Jeans", sparked backlash earlier this year. Critics argued the campaign suggested racial superiority through its messaging.
In a recent interview shared by renowned Nigerian-born British photographer Misan Harriman, Sydney Sweeney appeared to dismiss the controversy surrounding the ad.
"Presuming that you are not a white supremacist, at least say how horrified you were by how this campaign was amplified and celebrated by unrepentant racists who believe in eugenics."
Harriman, who has photographed prominent figures such as Prince Harry, Meghan Markle, Rihanna, and Tom Cruise, condemned Sydney’s comments.
"At least recognise the harm your jeans campaign has caused black folk. The undertone of the campaign is that your genetics are superior to others - the play on words is clear as day and racists LOVED it! So, presuming you didn’t know when you shot it, you certainly do now, and it matters."
Wood's critique highlights the importance of acknowledging the impact such campaigns have on communities affected by implicit racial messages.
She stands alongside voices urging accountability and awareness in media representations.
"The backlash was not just noise; it reflected genuine concern about harmful racial implications."
Aimee Lou Wood’s response underscores the need for responsible media messaging and the significance of recognizing the real harm caused by seemingly subtle but racially charged campaigns.
Author's summary: Aimee Lou Wood challenges Sydney Sweeney's dismissive stance on a racially controversial ad campaign, emphasizing the campaign's harmful implications and the need for accountability.